JACKSONVILLE, Fla. – On Monday, the Atlantic Sun Conference (ASUN) unveiled its new logo and branding for the 2026 Men's and Women's Basketball Tournaments that are taking place in Jacksonville, Fla., next March.
"This bold new logo truly captures the excitement surrounding the Atlantic Sun Conference Basketball Tournaments moving to Jacksonville, Fla., this coming March and represents The Destination in tremendous fashion," said ASUN Commissioner Jeff Bacon. "Thank you to Joe Bosack & Co., and to Kaitlin Parsons and Elyse Appelblatt on our team, for the tremendous work to bring this new mark to life."
Below are details on the color choices in the new design.
The ASUN Men's Basketball Tournament is scheduled for March 4, 6, 7 & 8 with the Women's Tournament occurring on March 3, 5, 7 & 9. Both tournament’s first rounds take place on campus sites. The quarterfinals through championship finals are being held at VyStar Veterans Memorial Arena, located downtown, providing an elite championship experience for ASUN student-athletes, families, and fans and elevating the profile of ASUN Basketball. VyStar Veterans Memorial Arena remains a top destination for sports and entertainment in northeast Florida. The Men's Championship Final broadcasts live on ESPN2 with the Women's title game set for its first-ever linear broadcast on ESPNU.
“We are excited to hold this year's Atlantic Sun Conference Basketball Tipoff in Jacksonville, Florida, home to the ASUN Basketball Tournaments this coming March,” said Bacon. “The event will treat our coaches and student-athletes to a first look at VyStar Veterans Memorial Arena and to the experience they will compete for all season. Thank you t
o VisitJax and to all of our partners for their support of our student-athletes!”