About Us


The ASUN Brand Identity 
The ASUN position of strength and impact in higher education illuminates our brand identity. We lead through innovation, and we fulfill our responsibility to students by keeping them first in all we do.

The ASUN identity incorporates student and professional design input to build the contemporary, yet timeless, marks launched by our SAAC in spring 2016. The rising sun within our “A” brings opportunity and optimism to each new day. The shining beams represent the brilliance of our student-athletes who are at the center of all we do.

From our We Can! platform, the four ASUN beams support and illuminate our identify.


- STUDENTS FIRST In everything we do the student-athlete comes first. We lead by example in embracing a student-first culture.

- RISE We’ve built an impressive history of firsts, and remain committed to elevating our student-athletes and bettering our future.

- IMPACT Our success resides in the impact we make in competition, in the classroom and in the community. Making a difference counts.

- CONNECT We grow and share as a united community of students, athletes, coaches, faculty, administrators, staff and fans.

The ASUN Conference is a NCAA Division I league with nine member institutions committed to Building Winners for Life. The ASUN meets the challenge of maintaining the highest standards in academic and athletic achievement through a true balance between student and athlete. Six ASUN schools reside in Nielsen Top 50 national media markets, and all nine are in top 80 markets. The ASUN includes a blend of the most prestigious and dynamic private and public institutions in the region: Florida Gulf Coast University, Jacksonville University, Kennesaw State University, Liberty University, Lipscomb University, New Jersey Institute of Technology, University of North Alabama, University of North Florida, and Stetson University.